Starbucks New Offer

This article has absolutely nothing to do with our industry, but it is interesting to see how companies are dealing with the economic crunch right now.

Starbucks Announces $2 Afternoon Drink Deal

Tue, 08/05/2008 - 11:16am by partysugar

Starbucks has announced its plan to offer an afternoon discount to morning customers. Present a receipt of your morning beverage after 2 p.m. and you can order any iced grande coffee drink (including Frappuccinos!) for just $2. The promotion begins on Tuesday and runs until Sept. 2. According to Brad Stevens, the vice president of customer relationship management, the discount is a no-brainer:

I think we've kind of hit the nail on the head. It's easy for baristas to implement and it's easy for customers to understand.

Since Starbucks's iced drinks are a little pricey the concept is quite clever. However, I rarely order two Starbucks drinks in one day, so I don't know how often I will be able to use the discount. How about you? Will you use the discount?