Why do you watch the Super Bowl?

While watching the Super Bowl, everybody knows that companies pay big bucks to have their advertisement aired during the commercial break. According to an article from Advertising Age, 80% of Super Bowl Ads don’t help a company’s sales. The article finds the many faults that Super Bowl advertisements have. For example, Super Bowl ads are just that; the name of the product is not mentioned as often as is should be in order to impact consumers and be successful. Also, showing an ad once is not enough to impact a consumer watching. On the other hand, ads that are introducing a new product or concept tend to do a lot better than ads of well know products.

Looking at it from a consumer’s point of view, we just want to have a good laugh! We honestly don’t really care about the product or what it does or what new flavor came out. It could be possible that companies like Doritos and Pepsi make Super Bowl ads for entertainment and not for the increase in sales. If that’s their goal, they sure have succeeded in the past. Take a look at these stills from 2013 commercials.

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