Have you ever heard the term 'brand yourself'? It is one of the most common things that should be done in order to represent yourself correctly. It is a 'must do', like having a LinkedIn profile. But what does branding really mean and, more importantly, how do you do it?
It's actually not as hard, or daunting, as it seems. To brand yourself means to know what you do or don't stand for and make it clearly know. Remember, saying something and actually doing it are two completely different things.
Now that you know what 'branding' yourself means, here is how you can get started.
First, really think about what you want to represent and who you want to be viewed as. Remember, your actions are going to do most of the talking, so make sure you take spend quite a bit of time on this part.
Next, ask yourself "who needs to know my brand?" This is called 'determining your target'. Does a business partner need to be a target. Maybe an investor or a possible employer.
Once you've acquired your target, make SURE they are exposed to your brand. Do this by branding yourself on Facebook and LinkedIn and making sure you walk the walk and not just talk the talk.
Don't forget to network. Doing this allows you to practice in perfecting how you show off your brand. It also opens door that you may need at the time or even in the future.
Always remember, your brand is a work in process. You should not feel rushed to have together over night; that is not how it works. In fact, your brand is established through your professional experiences. Think of it this way; you would not be the person you are today if it were not for your past experiences.
We hope you've enjoyed this post! Let us know if you have any tips on how to brand yourself. Don't forget to comment or subscribe!
