While
watching the Super Bowl, everybody knows that companies pay big bucks to have
their advertisement aired during the commercial break. According to an article
from Advertising Age, 80% of Super Bowl Ads don’t help a company’s sales. The
article finds the many faults that Super Bowl advertisements have. For example,
Super Bowl ads are just that; the name of the product is not mentioned as often
as is should be in order to impact consumers and be successful. Also, showing
an ad once is not enough to impact a consumer watching. On the other hand, ads
that are introducing a new product or concept tend to do a lot better than ads
of well know products.
Looking at
it from a consumer’s point of view, we just want to have a good laugh! We
honestly don’t really care about the product or what it does or what new flavor
came out. It could be possible that companies like Doritos
and Pepsi make Super Bowl ads for entertainment and not for the increase in sales.
If that’s their goal, they sure have succeeded in the past. Take a look at
these stills from 2013 commercials.
What do you think of these ads? Remember to stay tuned, comment and subscribe!
