Why do you watch the Super Bowl?

While watching the Super Bowl, everybody knows that companies pay big bucks to have their advertisement aired during the commercial break. According to an article from Advertising Age, 80% of Super Bowl Ads don’t help a company’s sales. The article finds the many faults that Super Bowl advertisements have. For example, Super Bowl ads are just that; the name of the product is not mentioned as often as is should be in order to impact consumers and be successful. Also, showing an ad once is not enough to impact a consumer watching. On the other hand, ads that are introducing a new product or concept tend to do a lot better than ads of well know products.

Looking at it from a consumer’s point of view, we just want to have a good laugh! We honestly don’t really care about the product or what it does or what new flavor came out. It could be possible that companies like Doritos and Pepsi make Super Bowl ads for entertainment and not for the increase in sales. If that’s their goal, they sure have succeeded in the past. Take a look at these stills from 2013 commercials.

What do you think of these ads? Remember to stay tuned, comment and subscribe!

The Super Bowl

The Super Bowl; we get together with family every year to watch it, make tons of food and root for your favorite team. But do we know how it came to be?

In the 1960s the NFL, National Football League, had several rival leagues. They would compete against each other for players and fans. One of the rival leagues was the AFL, American Football League. Before the 1966 season, the NFL and AFL decided to merge. The merge took place in the 1970 season. This merge is what we know to be the Super bowl today.  And that is how the Super Bowl was created!

Now for a few facts about the Super Bowl:

• The owner of the AFL, Lamar Hunt, first used the term “Super Bowl” to refer to the merger games. Hunt actually got the name from one of his son’s toy called a super ball.
•  The Vince Lombardi Trophy has been awarded to the Super Bowl winner each year.
• The Green Bay Packers was the first team to win the Super Bowl.

And there you have it; a crash course on the history of the Super Bowl. 

Superbowl Ads

I will be honest and admit that I have no real interest in the Superbowl game but I seriously LOVE the Superbowl Ads.  Don’t you?

So I thought we would do a little poll to see which ads were your favorites:

Was one of these your favorites?  Or do you want to nominate another ad?  Let us know!